A profusion of vibrant colours and patterns has always been one of the main features of traditional Iranian dress since ancient times. This characteristic is still evident in the traditional dresses of rural and tribal women, whereas in the polluted, built-up environment of towns and cities it has succumbed to dull, monotone colours.
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MooFerferia (curly-hair in Persian) Facebook community has about 8000 members worldwide, and for the first time gathered in Tehran’s Nation Park in January 2011 for a few hours before they were asked to leave by park police. There are still ongoing debates to find out if curly hair cools or heats the brain better than straight hair!
Her first collection of intricately designed pieces defined and set the pace for the now highly covetable KEEMIA signature aesthetic. The KEEMIA woman is feminine, at ease with herself, and chic.
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In March 2005, KEEMIA showed the debut collection, ‘Love on the Loire’, during Los Angeles Fashion Week.